Direct Mail Checklists for B2B Marketers
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. . . for High-Value Products and Services
This series of short articles is aimed at a particular segment of the market — products and services that often have big costs associated with them and that deserve the best when it comes to marketing and sales efforts.
Are these articles for you? A “YES” answer to any of the questions below is one way to tell. Or it may be you’re simply seeking more information about how to handle this level of marketing.
Question: Have you identified a particular problem with the way sales are going for your big-ticket product?
Question: Are you seeking to improve the results of a sales process you think is pretty solid?
Question: Are you adding a new, high-ticket product or service and want to make sure you’ve covered all the marketing bases before you launch?
Take a look at these five articles with their mini case histories. You may get a new idea or two, or come away reassured.
High Impact Lead Generation
Managing a large sale in today’s corporate world is a major undertaking. Identifying who all the players really are – the decision-makers, the influencers as well as the users . . . Read more
Sales Leads That Turn Into Sales
Generating sales leads is a relatively simple undertaking. Getting qualified leads that have the potential of turning into sales is often another matter, particularly in a major sales situation. . . Read more
Advancing the Sale
There was a time when the salesperson was king, the man or woman for all seasons, the supreme communicator. Those were the days when people bought based largely on personality and . . . Read more
Building a Marketing Database
Building a Marketing Database (MDTB) is no longer a luxury for most businesses. It’s a matter of survival. The question is how to go about it, how sophisticated to make it and how much to . . . Read more
Keeping good customers is far and away the most important and profitable activity of most businesses and should be an ongoing part of the strategic planning process — a senior management . . . Read more
Do you have a problems that doesn’t fit into any of these categories? Give me a call or send a quick email, and let’s talk about it!